The appeal of diamond jewellery lies in its ability to tell a story, to resonate with us on an emotional level.
DISCOVER THE STORY
KNOW YOUR CONSUMER
Our market and consumer research shows that India’s consumer and gifting trends are extremely favourable to new ideas in accessible diamond jewellery. It reveals the opportunity to offer consumers beautiful designs with a powerful emotional appeal.
We have identified seven key trends that have been the inspiration for our collections. All of our designs are created with natural diamonds that are sourced responsibly, both socially and environmentally.
DISCOVER THE COLLECTIONS
Learn how Rio Tinto's diamond production, Chain of Custody and retail support can help you grow your business with diamond fashion jewellery.
Find partners with the expertise in diamond cutting and polishing, manufacturing and distribution.
Find out the latest news in the world of Diamonds with a Story™.