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WHAT IS
DIAMONDS
WITH A STORYTM?

Our business is changing. Our customers too. Today’s generation of consumers want added-value design and provenance that go beyond the traditional 4Cs of diamond appraisal.

Diamonds with a StoryTM fulfills these desires by reintroducing emotion to the diamond purchase by way of beautiful diamond designs with a clear Chain of Custody and a compelling origin story.

Click here to discover our unique jewelry collections with sustainably mined diamonds.

WHY THE STORY OF ORIGIN?

Stories inspire, engage, and add dimension to our lives and the products we buy. Being able to confidently state the origin of a diamond instantly reassures buyers about their purchases and enhances the appeal of stones in the same way as other luxuries when accompanied by "Made In" labels or authentic declarations of source.

 

WHAT WE OFFER

  • Natural, sustainably mined diamonds with certificates of origin from Australia and Canada
  • A reliable network of diamond suppliers
  • A powerful marketing concept
  • A range of high-fashion designs to sell in store
  • Marketing and training tools to prepare staff for sales
 

GET STARTED

Find out more about how Diamonds with a StoryTM can help your business.

CLICK HERE >

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